Positioning in Consulting Is an Exercise in Irrelevance and Here’s Why The title of this article is inspired by David C. Baker, from his awesome book ‘The business of... Read More
Shaping Your Consultancy’s Thought Leadership To Accelerate Growth “My team has been putting in a lot of effort into creating premium content that showcases our... Read More
Consulting Leaders, Stop Outsourcing Your Thought Leadership Responsibility to Marketing! “Luk, as a Practice Lead, I oversee a team of 25 consultants across four countries. I don’t have... Read More
Why Do So Many Consultancies Neglect Former and Existing Clients? That’s Where the Money Is! It is exponentially more expensive to acquire a new client than retain or upsell an existing one.... Read More
The Best Way To Grow A Consulting Firm? Educate Your Audience! The way clients buy consulting services has changed. It’s time not just to accept it but embrace... Read More
With Improper Diversification, Consulting Firms Are at Risk to Fail Most consulting firms keep adding new services because they believe more services will lead to more... Read More
To Succeed As A Consultancy, Get Rid Of The Scarcity Mindset I recently worked with a consultancy that couldn’t figure out what they were doing wrong. They... Read More
Business Development In Consulting Is Rooted In Educating Your Audience Business development in consulting will never be the same anymore. Why is that? Here are 6 reasons... Read More
The Biggest Consulting Misconception Is Holding You Back From Limitless Growth I was drinking my morning coffee when I saw a LinkedIn post from a fellow consultant on my feed. It... Read More
Lead with your expertise, not with your consulting services I regularly post content on social media about what I call ‘the consulting service delusion’: an... Read More
We Live in the Era of the 'Leveraged Consultant' We live in the era of the ‘leveraged individual’. Inspiring experts have more views than news... Read More
Why consulting firms should target at least 70% referenceable clients When I audit consulting firms to help them improve their positioning in the market, this is one of... Read More