The Visible Authority | Building the high-performing consultancy

Many consulting firms adopt an "ever-changing offering" approach, constantly adapting to every client's requests. This desire to keep all doors open leads to vague value propositions, where consulting firms sell capabilities ("We are experts in X") rather than problem resolutions ("We solve for X").

This lack of specificity ultimately results in slower sales cycles, lower win rates, pricing pressure, unreliable pipeline, and operational complexity, which destroy high performance.

High performance comes from designing a laser-sharp, crystal-clear consulting value proposition focused on a narrow set of key business problems, specific outcomes that can be achieved, a differentiating signature methodology rooted in inspirational education and a bold point of view.

A strong value proposition is the foundation of a high-performing consulting firm. It drives consistent client attraction, protects margins, and enables profitable growth.

The consulting market is brutally competitive.

Maybe even arguably saturated.

Too many firms chasing too few high-value problems.

Too many lookalike offers, wrapped in the same consulting jargon, pitched to the same clients.

The consulting sea of sameness.

Budgets are tight. Trust is low. Hesitation is high.
No one’s buying vague promises.

Clients don't need another 'AI-powered sustainability' pitch deck.

In any profession where expertise matters, 'average' is slowly being erased.

Not punished. Not ignored. Just quietly rendered irrelevant.

We get contacted by consulting firms (boutique or big firm) that look successful on the surface but struggle to grow or scale profitably - without an intentionally designed consulting proposition at the core.

They chase revenue instead of designing for performance, and they are stuck in capability and capacity selling ('the default mode'), broad targeting, and constant improvisation. Growth feels like progress to them, but over time, complexity rises, margins shrink, and growth or scaling becomes painful.

They usually don’t need another incremental fix, a new business development leader, or another marketing agency. They must break the default cycle of opportunistic growth, rising complexity, and headcount-dependent scaling.

The old ways of building and growing a consulting firm are under pressure.

That’s where we come in.

VALUE MAXIMISATION PROGRAM

A 10 to 12-week intensive program designed to define, sharpen, and operationalise a firm’s consulting proposition. We ensure the firm’s differentiation is clear, compelling, and actionable and provide the foundational elements of a high-impact business development strategy.

Best for:

Boutiques struggling with differentiation & business development
Practices in large consultancies needing a clearer positioning
Consulting firms launching new service lines
Enterprise SaaS companies starting a consulting/service function or needing to improve their current consulting proposition

Working with Luk and Florian as our consultancy performance advisors has been a game changer for us. Initially, the idea of cutting 14% of our revenue and narrowing down our services felt daunting, but they alleviated our fears and inspired us to re-commit to our core strengths. The results after 18 months speak for themselves: a 16% profit increase and recognition from our clients as the go-to experts in our field. Thanks to Luk and Florian, we have improved our financial performance and established a better quality of life for our team, proving that focusing on what truly matters leads to meaningful financial outcomes.

R.L.
Co-owner of a boutique high-performance consultancy (see case study).