Why consulting firms should target at least 70% referenceable clients When I audit consulting firms to help them improve their positioning in the market, this is one of... Read More
14 Symptoms of a Poorly Positioned Consultancy Earlier this year, I gave a workshop to a mid-sized consulting firm. One of the sessions was about... Read More
3 Simple Content Hacks for Consultants "You need to share your knowledge," I tell consultancies. "You need to showcase your expertise by... Read More
10 Business Development Challenges Consulting Is Struggling With In January 2022, I hosted a webinar, where I presented my learnings from 2021. These are my... Read More
“Why Should We Hire Your Consultancy?” Here Is How to Answer “Why should we hire your consulting firm?” Consultants get this question a lot. Most have... Read More
Why You Should Shamelessly Self-Promote as a Consultant If you don’t promote yourself, don’t expect anyone to do that either! It amazes me how many... Read More
Consulting USPs need to die a brutal death. Here’s why. The marketers are telling us, consultants, we need a USP, a Unique Selling Proposition. I get that.... Read More
There Are Two Ways Of Doing Consulting, One Is Toxic I have hosted several virtual workshops for consultants in 2021 already. Each time we got into a... Read More
60 Lessons That Will Reshape The Way You Think About Consulting These quotes reflect my passionate thinking about the consulting profession and span one year of... Read More
How Asking These Questions Can Help You Become A Better Consultant This summer, I launched a new channel of communication with my audience – a newsletter. Called ‘The... Read More
My 1-Day-Per-Week Content Machine That Consultants Can Replicate A few months ago I launched my own newsletter, The Authority, which provides the subscribers with... Read More
The New Role Of Marketing In The Consulting Firm: Building Visibility And Trust Contrary to popular belief, marketing is not merely about selling stuff. Marketing in consulting is... Read More